Project details
- Linkups Adventures
- 24th January 2020
- Topaz Digital
- Web Design
Web design
Linkups Adventures are one of Kenya’s leading tours and travel companies.
Over the past 7 years, Linkups Adventures has become a recognised household name and have made over 5,000 trips across East Africa.
Topaz Digital was commissioned to design and build a brand new consumer website for Linkups Adventures with an emphasis on improving user experience and engagement.
It was important for the new website to showcase Linkups Adventures’ products and services in a professional manner that reflected their brand. Our web design team carefully considered the customers’ journey and worked to produce a site with improved functionality to help reduce their bounce rate and increase the number of conversions.
We consulted closely with Linkups Adventures to understand how users should engage with their website and produced a design with SEO in mind to help improve rankings and search visibility.
Since the new website launch, we have continued to work closely with Linkups Adventures to make regular updates and expand the site with a carefully devised content strategy.
We continue to provide Linkups Adventures with digital marketing support after the launch of the website
Topaz Digital were briefed to fully manage Linkups Adventures Pay Per Click account within Google Ads, this consisted of over 50 campaigns and hundreds of adgroups. Our target was to increase click through rates and conversions.
Linkups Adventures already had a Google Ads account in place with campaigns and adgroups running. We opted to re-create all campaigns, adgroups, target keywords and adverts.
We ran multiple adverts against each adgroup to split test and improve advert text. While we rebuilt all the campaigns we ensured each campaign only targeted within its region of East Africa. With well managed weekly updates controlling bids, landing page improvements and negative keywords their Pay Per Click marketing channel is now their most successful lead generator.
Linkups Adventures have a great internal team with whom we communicate well to ensure we are all driving the project forward efficiently and in unison.
Building on the success of the website, we continue to optimise the site
Linkups Adventures gave a brief to increase click-through rates and conversions, and increase website traffic and conversions.
We devised an SEO strategy after completing an in-depth analysis of Linkups Adventures and their competitor’s, highlighting the key areas to improve, while optimising for search performance and user experience at all times.
Our strategy includes continuously working on the website’s technical content, including alt tags, metadata and general site health, as well as creating new content.
Engaging content that supports the SEO strategy
Content creation is a key aspect of a website’s SEO strategy so we conducted extensive keyword research to gain a knowledgeable insight into the Linkups Adventures audience. We devised a content plan based on our keyword research to produce engaging content that is optimised for search.
As part of Linkups Adventures’ ongoing strategy, we introduced a blog section to their website so new and engaging content can be added to their website regularly and posts can be written for keyword optimisation.
Our Digital Marketing team have also worked closely with Linkups Adventures to launch competitions to help boost brand awareness and increase user engagement.
