Social Media Archives

By topazdigital
January 10, 2024
Marketing, SEO, Social Media

Understanding the Basics of Search Engine Optimization (SEO)

In this digital age, search engine optimization (SEO) has become crucial for any business or website looking to establish an online presence and reach a wider audience. Effective SEO techniques can significantly improve a website’s visibility on search engine results pages (SERPs), leading to increased organic traffic and ultimately, more conversions. What is Search Engine […]

By topazdigital
January 10, 2024
Marketing, Social Media

6 ways to use social media to increase sales

Social media is becoming more and more important in the customer buying process and has a growing direct influence on purchasing choices. Since 40% of Kenyan people are active social media users, more and more consumers are using ‘social’ to learn about new companies, goods, and services. This is wonderful news for your company and potential future […]